New Owned & Operated Automation Boosts Sales for Publishers, According to Frequence

Quick Summary:

O&O Automation Delivers Efficiency and Performance for AIM MediaMOUNTAIN VIEW, Calif., April 16, 2024 (GLOBE NEWSWIRE) -- Frequence, a leader in advertising sales automation and workflow software, announced today the launch of a suite of publisher-specific tools that automate digital owned & operated (O&O) ad sales through its multichannel sales, fulfillment, and reporting platform.

The enhanced audience targeting features, which automate real-time availability checks, delivery, and reporting of first-party inventory, have been adopted by AIM Media, which has enabled Frequence’s technology for all local sellers across markets in Ohio, Indiana, and Texas "Media companies have long sought to automate O&O fulfillment, making it easier to drive sales of first-party inventory at the local level.

"Our new tools enable media companies to eliminate manual steps, making it easier for sales teams to propose, execute, and report digital O&O campaigns at scale from one platform.” The new features are compatible with SmartProposal, Frequence’s AI-powered media proposal and automation platform.

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Article Details

Author / Journalist: Frequence

Category: Technology

Markets: ChinaIndia

Topics: Tools Automate Digital Frequence Sales Platform Advertising Companies Local Media Fulfillment

Source Website Secure: Yes (HTTPS)

News Sentiment: Negative

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-04-16 @ 16:00:00 (2 weeks ago)

News Timezone: GMT +8:00

News Source URL: globenewswire.com

Language: English

Article Length: 350 words

Reading Time: 2 minutes read

Sentences: 9 lines

Sentence Length: 39 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © GlobeNewswire

News ID: 20705964

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