Frendy focuses on rural customers for its convenience store dreams

Quick Summary:

Where all the urban landscape is dominated by cut throat delivery times and wider assortment, Frendy is betting on convenience and marginal rural aspiration to grow its convenience store network.

All these transactions both from mini-mart and micro kiranas just are partly digital with customers checking the product catalog digitally but the billing is done manually by micro kiranas.

Along with being a retail store, these mini-marts also act as dark stores for the company’s B2B operations where they supply to micro kirana stores in a radius of 10-30 km.

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Article Details

Author / Journalist: Akshita Toshniwal

Category: StartupsEconomyBusiness

Markets: IndiaSingapore

Topics: Mini-marts Marts Company Towns Frendy Store Kiranas Micro Crore Convenience Rural

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-08-14 @ 01:55:00 (13 hours ago)

News Timezone: GMT +8:00

News Source URL: yourstory.com

Language: English

Article Length: 1135 words

Reading Time: 7 minutes read

Sentences: 55 lines

Sentence Length: 21 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © YourStory

News ID: 22071499

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About YourStory

Main Topics: StartupsEconomyBusiness

Official Website: yourstory.com

Update Frequency: 15 posts per day

Year Established: 2008

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News Last Updated: 12 hours ago

Coverage Areas: India

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