France's Thomson enters Indian audio market with launch of TV soundbars

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The story "France&#039;s Thomson enters Indian audio market with launch of TV soundbars" was covered 1 weeks ago by Business Standard, a news publisher based in India.

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France's Thomson enters Indian audio market with launch of TV soundbars - Business Standard

Quick Summary:

Thomson, which is already present here in the TV and other appliances segments, also has plans to expand its play into the audio segment by launching more products in the soundbar and entering into the larger speaker and party speakers segment, SPPL CEO Avneet Singh Marwah said.

French consumer electronics brand Thomson, through its brand licensee Super Plastronics Pvt Ltd (SPPL), on Thursday announced its foray into the Indian audio market with the launch of soundbars here.

"We are aiming to have a 10 per cent market share of the audio segment in the online channels," Marwah said.