Ex-Tesla Product Manager Launches Unfakeable Chip to Revolutionize Luxury Goods Authentication and Crush Counterfeits

A former Tesla product manager is spearheading a new venture to render luxury goods impossible to fake, beginning with an innovative embedded chip technology.

Aaron Frank, who spent years at Tesla optimizing hardware for vehicles, has founded Veriflux to tackle the rampant counterfeiting plaguing high-end brands.

The Chip That Can't Be Copied

The core of Veriflux's solution is a tamper-proof NFC chip embedded directly into products during manufacturing, linked to a blockchain for immutable verification.

Consumers can scan the chip with a smartphone app to instantly confirm authenticity, accessing details like production date, materials, and ownership history.

This addresses a crisis where counterfeits cost the luxury industry over $30 billion annually, eroding brand trust and consumer confidence.

From Tesla to Luxury Battleground

Frank's experience at Tesla, where he worked on supply chain security, inspired him to apply similar rigor to luxury items like watches, handbags, and jewelry.

Historically, brands have relied on holograms and serial numbers, but sophisticated fakers have matched these methods, making advanced tech essential.

Veriflux has already secured seed funding from prominent VCs and pilots with two major luxury houses.

Looking ahead, the company plans to expand to apparel and art, potentially integrating AI for predictive counterfeiting alerts.

Industry experts hail this as a game-changer, predicting widespread adoption could slash fakes by 80% within five years.

Challenges remain, including chip cost and manufacturer buy-in, but Frank remains optimistic about transforming luxury provenance.