Forget Chrome—Google Will Start Tracking You And All Your Smart Devices In 8 Weeks

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Forget Chrome—Google Will Start Tracking You And All Your Smart Devices In 8 Weeks - Forbes

Quick Summary:

Digital fingerprinting is not as obvious and so is harder to spot and to block, it’s also more open to clever manipulation as the tracking industry tests boundaries.

For its part, Google cites advances in so-called privacy-enhancing technologies (PETs) as raising the bar for user privacy, enabling it to loosen the shackles on advertisers and the hidden trackers that underpin the internet and make the whole ecosystem work.

But as one regulator has pointed out, Google itself has said that this type of tracking “subverts user choice and is wrong.” And yet here we are—wrong or not.“We think this change is irresponsible,” the regulator warns.