For MNCs, success requires clarity, commitment, agility

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The story "For MNCs, success requires clarity, commitment, agility" was covered 16 hours ago by The Star, a news publisher based in Malaysia.

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The Star 16h ago

For MNCs, success requires clarity, commitment, agility - The Star

Quick Summary:

During an interview at the guest room of a home appliances store in China World Mall in Beijing in mid-March, Hubert de Haan, senior vice-president for China of Germany's BSH Home Appliances Group, sipped his coffee thoughtfully, while stressing that China "is still worth it".

Only global players with the right products, services and market approaches have the capability and confidence to compete here.

It requires clarity, long-term commitment and the agility to grow with China, not just in it.