The integration adds Compliant's data integrity signals to Fiducia's TrueCPM metric – which was first introduced in the 2023 ANA Programmatic Media Supply Chain Transparency Study, as a single investment productivity metric quantifying the effective price paid by marketers for impressions matching their quality requirements – allowing clients to evaluate and improve their programmatic supply chain's privacy standards and effectiveness.
By integrating Compliant’s data integrity signals into Fiducia’s data exchange, we’re giving brands the tools they need to deliver better outcomes - cutting through the noise and building campaigns on foundations of genuine data integrity.” About FiduciaFiducia is a leading provider of log-level data (LLD) management solutions, empowering brands and agencies to gain comprehensive insights into their programmatic advertising supply chains.
New partnership expands reporting platform’s data exchange to measure data integrityNEW YORK, March 31, 2025 (GLOBE NEWSWIRE) -- To meet the rising demand for transparency and privacy in media buying, Fiducia, the pioneering programmatic log-level data management platform, has integrated Compliant’s data integrity signals into its data exchange.
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