Festive season motorcycle sales fall short of expectations: Bajaj Auto

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Festive season motorcycle sales fall short of expectations: Bajaj Auto - Business Standard

Quick Summary:

Motorcycle sales in the ongoing festive season so far are below expectations as demand is muted and the industry will be lucky if it sees 3-5 per cent growth compared to last year, Bajaj Auto Executive Director Rakesh Sharma said on Wednesday.

While there are still about 15 more days to go for the festive sales this month, he said as a result of muted growth in motorcycles, the overall growth prospects of the two-wheeler industry could also be impacted for the full fiscal.

"The responses in the motorcycle industry are a little bit muted in the sense that we thought that about 6 to 8 per cent growth will be there in the festive period, but it is not that much.