The appliance & consumer electronics industry expects around 30 per cent growth in the festive season sales this year after a double-digit booster from online sale events of leading etailers Flipkart and Amazon and an expected final thrust from offline channels during Dhanteras week.
This festive season, premiumisation is the flavour, where consumers are willing to pay extra for features such as energy efficiency, higher capacity and larger size and even showing interest in the high-end AI & IOT Technology-driven products, industry leaders said.
Companies such as LG Electronics, Panasonic, Sony, Godrej Appliances and Haier started festive sales with a good kick start from the Onam festival and expect to continue the momentum till the remaining week of the nearly 45-day festive period, which concludes after Diwali.
The story "Festive sales: Appliance makers expect 30% growth on higher online sales" has 941 words across 24 sentences, which will take approximately 4 - 8 minutes for the average person to read.
Which news outlet covered this story?
The story "Festive sales: Appliance makers expect 30% growth on higher online sales" was covered 1 days ago by Business Standard, a news publisher based in India.
How trustworthy is 'Business Standard' news outlet?
Business Standard is a fully independent (privately-owned) news outlet established in 1975 that covers mostly business and finance news.
The outlet is headquartered in India and publishes an average of 294 news stories per day.
It's most recent story was published 2 hours ago.
What do people currently think of this news story?
The sentiment for this story is currently Neutral, indicating that people are not responding positively or negatively to this news.
How do I report this news for inaccuracy?
You can report an inaccurate news publication to us via our contact page. Please also include the news #ID number and the URL to this story.