Faster fashion: How quick commerce is exploring new frontiers in apparel

Quick Summary:

Quick commerce leaders are exploring new battlegrounds in fashion and apparel, aiming to capture market share from both e-commerce peers and retail stores.

Major quick commerce players offered cricket jerseys during the ICC World Cup, dupattas and ethnic wear during Navratri, and they might just add Santa Claus costumes during Christmas.

Brands get visibility among less number of players as compared to ecommerce platforms, further improving their chances of brand recall.“Quick commerce works on a very top-of-the-mind recall and top-of-the-list recall function with a very speedy process.

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Article Details

Author / Journalist: Akshita Toshniwal

Category: StartupsEconomyBusiness

Markets: India

Topics: Delivery Apparel Quick Platforms Consumers Wear Minutes Commerce Available Fashion Festive

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-10-23 @ 01:15:00 (1 weeks ago)

News Timezone: GMT +8:00

News Source URL: yourstory.com

Language: English

Article Length: 1893 words

Reading Time: 11 minutes read

Sentences: 83 lines

Sentence Length: 23 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © YourStory

News ID: 23210439

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About YourStory

Main Topics: StartupsEconomyBusiness

Official Website: yourstory.com

Update Frequency: 7 posts per day

Year Established: 2008

Headquarters: India

News Last Updated: 13 hours ago

Coverage Areas: India

Ownership: Independent Company

Publication Timezone: GMT +8:00

Content Availability: Worldwide

News Language: English

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API Access: Available (JSON, REST)

Website Security: Secure (HTTPS)

Publisher ID: #44

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