Facebook, Instagram users in Europe can opt for less personalised ads

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Facebook, Instagram users in Europe can opt for less personalised ads - Business Standard

Quick Summary:

Meta Platforms has been offering users in the European Union an ad-free subscription option for about a year to comply with the continent's strict data privacy rules, but regulators had accused the company of giving people a false choice.

Facebook and Instagram users in Europe will get the option to see less personalised ads if they don't want to pay for an ad-free subscription, social media company Meta said Tuesday, bowing to pressure from Brussels over digital competition concerns.

The company said in a blog post that while people will still be able to choose between the subscription and free versions, it would also start giving users a third option over the coming weeks to see digital ads that are less personalized.