Explained: Distribution woes, inventory correction hit Mamaearth stocks

Quick Summary:

Mamaearth's parent Honasa Consumer lost its unicorn status on Thursday just a year after hitting pubic markets amid weak Q2 performance.

Project Neev, which is part of Honasa Consumer’s broader House of Brands strategy, aims to accelerate its omnichannel plans and streamline its distribution network.

While other beauty and personal care peers are optimistic about demand picking during the back half of the year, Honasa remains cautious due to concerns around muted consumer spending.

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Author / Journalist: Akshita Toshniwal

Category: StartupsEconomyBusiness

Markets: IndiaMali

Topics: Consumer Distribution Inventory Honasa Price Earnings Correction Crore Brand Company Stock

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News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-11-22 @ 10:57:44 (14 hours ago)

News Timezone: GMT +8:00

News Source URL: yourstory.com

Language: English

Article Length: 1205 words

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Sentences: 47 lines

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News ID: 23764174

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