Launched in April 2022, this popular, paid sleep-promoting app is now gearing up to take on a bigger market, the United States, said the startup founder.“The US is our key market,” Shawny Kwon, the founder and chief executive of Munice, said in a recent interview with The Korea Economic Daily.“If we become a dominant player in the US, the world’s biggest sleep-tech market where demand for sleep aids is the world’s highest, our global expansion should pick up speed.”According to RAND, a US nonprofit global policy think tank, nearly one in four American adults have suffered clinical insomnia symptoms.
Founded in 2021, Munice offers a sound-based sleep-aid app, named Nightly, which ranked No.1 in the App Store’s Health/Fitness category in Korea earlier this month, having become the go-to sleep app among Koreans, according to the Korean sleep-tech startup.
The strength of Nightly is the ability to offer Nightly users personalized sleep sounds catering to their unique sleep environments thanks to AI technology.“Based on more than 1.7 million datasets, Nightly recommends the best tune for each user,” said Kwon.
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