In a landmark move for the digital marketing and SaaS industry, Everstone Capital has orchestrated the merger of Wingify’s VWO platform and Paris-based AB Tasty, forming a powerhouse in digital experience optimization valued at over $100 million in annual revenue.
This strategic consolidation, announced on January 20, 2026, aims to redefine how businesses enhance user experiences through data-driven personalization and experimentation.
The Rise of a Global Digital Experience Leader
The combined entity will serve more than 4,000 customers worldwide, leveraging a robust presence in key markets like the US, Europe, and APAC.
With over 800 employees across 11 offices globally, the merger positions the new platform as a dominant force in A/B testing, personalization, and customer journey optimization.
Historical Context: Wingify and AB Tasty’s Journey
Wingify, founded in 2009 by Paras Chopra, started as a bootstrapped Indian startup with its flagship product VWO (Visual Website Optimizer), which became a go-to tool for website testing and conversion optimization.
AB Tasty, established in France in 2013, carved its niche in user experience enhancement, helping brands refine digital interactions through innovative personalization tools.
Impact on the Digital Marketing Landscape
The merger is expected to accelerate the adoption of AI-driven testing and personalization solutions, addressing the growing demand for tailored digital experiences in e-commerce and beyond.
Industry experts predict this union will intensify competition with other martech giants, pushing innovation in how businesses interpret user data and optimize online interactions.
Everstone’s Strategic Vision
Everstone Capital’s injection of fresh capital into the merged entity underscores its commitment to scaling SaaS businesses with global potential, building on its prior acquisition of Wingify in 2025.
This move also reflects a broader trend of private equity firms consolidating niche tech sectors to create market leaders, as reported by sources like TechCrunch.
Looking Ahead: Future Prospects
Looking to the future, the combined platform is poised to explore integrations with emerging technologies, potentially transforming how businesses approach customer experience (CX) in a hyper-digital world.
As the digital landscape evolves, this merger could set a precedent for further consolidations in the martech sector, shaping a new era of data-driven decision-making for global enterprises.
Andrew Lee
