Private equity giant Everstone Capital has orchestrated a landmark deal, combining Indian SaaS pioneer Wingify with Paris-based AB Tasty to form a $100 million digital experience optimization platform.
This merger, announced on January 20, 2026, aims to redefine the landscape of digital optimization by leveraging the strengths of both companies in AI-led experimentation and personalization.
The Strategic Vision Behind the Merger
The union of Wingify’s VWO platform and AB Tasty represents a bold step toward creating a global leader in digital experience solutions with a strong foothold in the US and Europe.
Everstone’s significant capital infusion into the merged entity underscores its commitment to scaling innovative SaaS solutions on a worldwide stage.
A Brief History of Wingify and AB Tasty
Wingify, founded in 2009 in India, emerged as one of the country’s first bootstrapped SaaS success stories, focusing on conversion optimization through its flagship product, VWO.
AB Tasty, established in 2013 in France, carved a niche in real-time personalization and behavioral analytics, catering to enterprise clients across multiple continents.
Impact on the Digital Optimization Industry
The combined expertise of these two firms is expected to accelerate innovation in AI-driven experimentation, offering businesses more robust tools to enhance user experiences.
This merger also signals a growing trend of consolidation in the SaaS sector, where strategic partnerships are becoming crucial to compete with tech giants.
Looking Ahead: Opportunities and Challenges
Industry experts predict that the new platform will target enterprise customers, potentially reshaping how large-scale businesses approach digital transformation.
However, integrating two distinct corporate cultures and technologies may pose challenges, even as the promise of a unified platform drives optimism.
For businesses worldwide, this merger could mean access to more comprehensive solutions, blending Wingify’s analytical depth with AB Tasty’s adaptive personalization capabilities.
As Everstone continues to back such transformative deals, the future of digital experience optimization looks poised for significant growth and competition.
Maria Lourdes
