Europe’s DMA forces Meta towards ‘less personalized ads’

Quick Summary:

Meta, under legal pressure in the European Union over a binary ‘pay us or consent to ad tracking’ choice it currently offers regional users of its social networks Facebook and Instagram, is changing how its regional ad business works again.

But it’s worth noting that Meta is also facing ongoing privacy challenges to its ad tracking model under the General Data Protection Regulation (GDPR), and consumer protection complaints too.

Both Facebook and Instagram are CPS — meaning that, since early March when DMA compliance kicked in, Meta has needed permission to track and profile service users’ activity in order to micro-target them with ads in the EU.

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Article Details

Author / Journalist: Natasha Lomas

Category: Technology

Markets: United StatesOman

Topics: Social Privacy Facebook instagram dma Meta less personalized ads Meta dma

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-11-12 @ 14:37:03 (1 days ago)

News Timezone: GMT -5:00

News Source URL: techcrunch.com

Language: English

Article Length: 1019 words

Reading Time: 6 minutes read

Sentences: 33 lines

Sentence Length: 31 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © TechCrunch

News ID: 23555168

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