Etsy focuses on personalized gifts in sprawling holiday campaign

Quick Summary:

Waldo, of “Where’s Waldo? ” fame, travels the world but only feels seen upon returning home and receiving a thoughtful gift in the platform’s campaign.

Additionally, Etsy’s “chief gifting officer” Drew Barrymore and tennis star Naomi Osaka will highlight their favorite gifts as part of the effort.

It is part of a larger awareness push this year that previously featured Etsy’s first Super Bowl commercial.

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Article Details

Author / Journalist: Sara Karlovitch

Category: EconomyBusiness

Markets: United States

Topics: Holiday Etsy’s Marketing Waldo Etsy “give Different First Year Platform Campaign

Source Website Secure: Yes (HTTPS)

News Sentiment: Negative

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-11-05 @ 10:14:00 (18 hours ago)

News Timezone: GMT +8:00

News Source URL: retaildive.com

Language: English

Article Length: 414 words

Reading Time: 3 minutes read

Sentences: 18 lines

Sentence Length: 23 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Retail Dive

News ID: 23434530

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Official Website: retaildive.com

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Year Established: 2012

Headquarters: United States

News Last Updated: 14 hours ago

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