Burger King Korea's late April Fool's Day prank with the end of the Whopper, it seems, was just that: a prank.

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The story " Burger King Korea&#039;s late April Fool&#039;s Day prank with the end of the Whopper, it seems, was just that: a prank." was covered 3 weeks ago by Korea Economic Daily, a news publisher based in South Korea.

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Burger King Korea's late April Fool's Day prank with the end of the Whopper, it seems, was just that: a prank. - Korea Economic Daily

Quick Summary:

The marketing may have adverse effects, those experts said.“Burger King may have attempted to change its old image, but such a marketing is a double-edged sword,” said Park Ju-Young, a professor for the franchise management major at Soongsil University in Seoul.“Coca-Cola launched New Coke to fend off the ascent of rival Pepsi but had to return to the original product in the face of strong consumer opposition.”Coca-Cola Co., the world’s largest beverage maker, introduced New Coke in 1985 as it had been losing market share to diet soft drinks and non-cola drinks.

Burger King Korea’s marketing on the Whopper has yet to succeed in attracting local consumers.“Why should I have to go to Burger King if it does not sell the Whopper? ” said a college professor in his 40s in Seoul, who enjoyed the iconic hamburger when he studied in the US.

Burger King on Monday announced a plan to stop selling its iconic Whopper hamburger after 40 years in South Korea this month, provoking an outcry among local customers, although the fast food giant said it will introduce the renewed version of the signature menu later.