Emami targets Rs 1,000 crore revenue from Smart & Handsome in 3-4 years

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Emami targets Rs 1,000 crore revenue from Smart & Handsome in 3-4 years - Business Standard

Quick Summary:

Home-grown FMCG major Emami is planning to expand its play in the fast-growing male grooming market with new brand identity 'Smart and Handsome', and is setting sights on Rs 1,000-crore revenue in the next 3-4 years, the company's Vice-Chairman Mohan Goenka said on Thursday.

Emami is planning to launch new products and several ranges under its 'Smart And Handsome' portfolio, making it a complete male grooming brand.

The Kolkata-based firm has rebranded its 'Fair And Handsome' as 'Smart And Handsome' to expand appeal among millennials and GenZ, and has roped in Bollywood actor Kartik Aaryan as the new brand ambassador.