Elon Musk Bringing Advertisers Back To X: Amazon Boosts Spending, Apple Considers Return

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Elon Musk Bringing Advertisers Back To X: Amazon Boosts Spending, Apple Considers Return - Benzinga

Quick Summary:

What Happened: Musk's push for free speech and changes to content moderation on X led to some advertisers exiting the platform completely or cutting down their level of spending.Amazon.com Inc (NASDAQ:AMZN) is a current advertiser on X and is ramping up its spending on the platform, according to a report from the Wall Street Journal.

While the report doesn't say that Amazon founder Jeff Bezos was part of the decision, the timing of the announced ad spending increase comes after Musk and Bezos have been part of several appearance together.

The report said Amazon CEO Andy Jassy was involved in the decision to increase spending on the platform.