E.l.f. tests real-world commerce on Roblox via Walmart tech

Quick Summary:

Users can purchase a variety of physical products at a virtual kiosk within the beauty marketer’s existing E.l.f.Up! experience.

Beauty, in release details.“Testing commerce on Roblox is the next evolution in our journey of merging beauty with immersive platforms.

In addition to the hoodie, users will also be able to purchase a selection of other products, including E.l.f.’s vegan and cruelty free lip and SPF products.

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Article Details

Author / Journalist: Jessica Deyo

Category: Business

Markets: United States

Topics: Products Roblox Purchase Hoodie Other Users Kiosk Experience Beauty Virtual Commerce

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-07-02 @ 09:42:00 (5 days ago)

News Timezone: GMT +8:00

News Source URL: retaildive.com

Language: English

Article Length: 639 words

Reading Time: 4 minutes read

Sentences: 23 lines

Sentence Length: 28 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Retail Dive

News ID: 21466036

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Main Topics: Business

Official Website: retaildive.com

Year Established: 2012

Headquarters: United States

News Last Updated: 2 days ago

Coverage Areas: United States

Ownership: Independent Company

Publication Timezone: GMT +8:00

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Publisher ID: #97

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