EESL to launch retail shops to distribute energy-efficient products: Exec

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EESL to launch retail shops to distribute energy-efficient products: Exec - Business Standard

Quick Summary:

State-owned Energy Efficiency Services Ltd (EESL) will soon introduce retail franchisee shops called 'Urja Dakshta Dukan' which will offer affordable energy-efficient products like LED lights, ACs and fans to consumers, a senior official said.

The official informed that the EESL's exclusive retail outlets will showcase energy-efficient product lines for mass adoption via a franchise model at the pan-India level.

EESL, at present, distributes products through retail tie-ups with power distribution utilities to consumers.