Ecommerce, core biz to drive Indian beauty and personal care market: Nykaa, Redseer report

Quick Summary:

Growing consumer trends of premiumisation, product specification, and fleeting trends driven by GenZ consumers and omnichannel presence are dominating the BPC market, the report noted.

On the products side, homegrown beauty brands have emerged across price points and categories helped by VC funding.

Buyers are increasingly seeking targeted solutions and looking at ingredients while making decisions.

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Article Details

Author / Journalist: Akshita Toshniwal

Category: StartupsEconomyBusiness

Markets: India

Topics: Redseer Driven Personal Policy Expected Products Trends Beauty Report Privacy Nykaa

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-09-04 @ 14:54:06 (11 hours ago)

News Timezone: GMT +8:00

News Source URL: yourstory.com

Language: English

Article Length: 339 words

Reading Time: 2 minutes read

Sentences: 18 lines

Sentence Length: 19 words per sentence (average)

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News ID: 22367321

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