Early Thanksgiving online sales numbers are up 7% YoY to $15.6B, on par with pre-pandemic trends

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TechCrunch 13h ago

Early Thanksgiving online sales numbers are up 7% YoY to $15.6B, on par with pre-pandemic trends - TechCrunch

Quick Summary:

Thanksgiving weekend has long been seen as the traditional start to the most important sales period for retailers, and so far, the indication is that we’re in for a strong holiday season for e-commerce.

Salesforce is tracking activity in real time and has just put out its first figures for the day.

We’ll be updating this post later with more figures, including numbers from Adobe, which also tracks online sales.