E-Mart, CJ CheilJedang to beef up strategic partnership

Quick Summary:

CJ CheilJedang Corp., South Korea’s largest food company, said on Wednesday it will increase the number of food products launched at E-Mart Inc.exclusively, or before they hit the shelves at other retail stores.On Aug.30, chief executives of the two companies signed a strategic partnership agreement to cooperate in producing and distributing food products, as well as in sharing customer feedback on the products.

Leveraging CJ CheilJedang's technology and brand power with E-Mart's operational and platform management capabilities, we will introduce innovative products and services from the consumer's perspective," said a CJ CheilJedang official.

The two companies will collaborate with food experts and famous chefs to develop new products, including restaurant foods not available at home so far and pre-cooked meals, to meet new food consumption trends.

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Article Details

Category: Economy

Markets: South Korea

Topics: Food Network Brand South Company Launched Including Cheiljedang Companies E-mart Products

Source Website Secure: Yes (HTTPS)

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Article Type: News Report

Published On: 2024-09-04 @ 16:54:41 (5 hours ago)

News Timezone: GMT +8:00

News Source URL: kedglobal.com

Language: English

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Copyright Owner: © Korea Economic Daily

News ID: 22364349

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