E-commerce sites record Rs 1 tn in sales; non-metros drove festive shopping

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For example, Wakefit, a sleep solutions brand, saw a 50 per cent rise in revenue and a five-fold increase in website traffic during the sale period.

The festive season also benefited SoftBank-backed Meesho, which saw a 40 per cent increase in orders during its Mega Blockbuster Sale.

The first week accounted for more than half of the total festive sales, with major events like Flipkart's Big Billion Days and Amazon's Great Indian Festival, which began on September 26, generating sales worth Rs 55,000 crore ($6.5 billion).

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Category: BusinessFinance

Markets: India

Topics: Festive shopping trends Non-metro consumers Datum Intelligence Tier II cities D2C brands India Premium brands India E-commerce growth Luxury brands India Quick commerce growth India festive sales Flipkart Big Billion Days Amazon Great Indian Festival Rs 1 trillion sales UPI transactions growth Smartphone sales India

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-11-04 @ 10:02:00 (1 days ago)

News Timezone: GMT +5:00

News Source URL: business-standard.com

Language: English

Article Length: 547 words

Reading Time: 4 minutes read

Sentences: 22 lines

Sentence Length: 25 words per sentence (average)

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Copyright Owner: © Business Standard

News ID: 23388569

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