E-commerce adoption surges in Bharat; tier 4+ users lead as repeat shoppers

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E-commerce adoption surges in Bharat; tier 4+ users lead as repeat shoppers - Business Standard

Quick Summary:

Meesho customers are also highly engaged, contributing to 692 million ratings, 185 million reviews, and 47 million pieces of user-generated content (images and video).

Users from tier 4+ cities emerged as the most frequent repeat shoppers in e-commerce.

Over the last nine years, Meesho has made e-commerce accessible for millions of users across the country.