DTC is dead. Long live DTC.

Quick Summary:

As a channel, it remains key to growth for many retailers.

But the era of the DTC brand as we know it is over.

The sensibility of that approach has been touted frequently over the past few years as brands have moved away from strictly digital approaches, with one report earlier this year saying wholesale is still the most profitable investment channel for brands.

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Article Details

Author / Journalist: Cara Salpini

Category: EconomyBusiness

Markets: United StatesJapan

Topics: Brands Channel Saunders Brand Nike Partners Stores Wholesale Model Time Siegel

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-11-04 @ 09:00:00 (2 weeks ago)

News Timezone: GMT +8:00

News Source URL: retaildive.com

Language: English

Article Length: 2877 words

Reading Time: 16 minutes read

Sentences: 99 lines

Sentence Length: 30 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Retail Dive

News ID: 23403456

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About Retail Dive

Main Topics: EconomyBusiness

Official Website: retaildive.com

Year Established: 2012

Headquarters: United States

News Last Updated: 1 days ago

Coverage Areas: United States

Ownership: Independent Company

Publication Timezone: GMT +8:00

Content Availability: Worldwide

News Language: English

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API Access: Available (JSON, REST)

Website Security: Secure (HTTPS)

Publisher ID: #56

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