Disney-Reliance offer concessions for merger, but no cricket rights sale

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Disney-Reliance offer concessions for merger, but no cricket rights sale - Business Standard

Quick Summary:

In their response, the companies have offered to go easy on advertising rate hikes and not increase them unreasonably, the sources said.

Over the years, both companies offered free viewing of matches to attract users to some of their streaming platforms in the hope they will buy subscriptions to watch more content.

Reliance-Disney are aiming to create India's biggest entertainment player which will compete with Sony, Netflix and Amazon with 120 TV channels and two streaming services, but cricket, which has a fanatical following in the country, is the crown jewel.