Direct selling business in India is growing: Oriflame's Edyta Kurek

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Direct selling business in India is growing: Oriflame's Edyta Kurek - Business Standard

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Edyta Kurek, senior vice president of Oriflame India and Indonesia, is the first woman to lead the Swedish beauty brand’s operations in India.

In a conversation with Veenu Sandhu, conducted both in-person and virtually in New Delhi, Kurek discusses Oriflame’s commitment to the direct-selling model, its plans to expand its women-led sales force, and how India remains a priority market.