Digital-first brands need to diversify sales channels to scale: Mensa Brands CEO

Q: How long will it take to read this news story?

The story "Digital-first brands need to diversify sales channels to scale: Mensa Brands CEO" has 430 words across 22 sentences, which will take approximately 2 - 4 minutes for the average person to read.

Q: Which news outlet covered this story?

The story "Digital-first brands need to diversify sales channels to scale: Mensa Brands CEO" was covered 10 hours ago by YourStory, a news publisher based in India.

Q: How trustworthy is 'YourStory' news outlet?

YourStory is a fully independent (privately-owned) news outlet established in 2008 that covers mostly startups, economy, and business news. The outlet is headquartered in India and publishes an average of 12 news stories per day. It's most recent story was published 8 hours ago.

Q: What do people currently think of this news story?

The sentiment for this story is currently Neutral, indicating that people are not responding positively or negatively to this news.

Q: How do I report this news for inaccuracy?

You can report an inaccurate news publication to us via our contact page. Please also include the news #ID number and the URL to this story.<ul><li>News ID: #22759021</li><li>URL: https://beamstart.com/news/digital-first-brands-need-to-17275180501160</li></ul>

YourStory Logo YourStory 10h ago

Digital-first brands need to diversify sales channels to scale: Mensa Brands CEO - YourStory

Quick Summary:

Mensa Brands CEO Ananth Narayanan noted that a diverse distribution across D2C websites, ecommerce, quick commerce, and offline formats is crucial for digital-first brands to scale in India.

He expects the unit economics of the quick commerce channel to stabilise as density builds up.

Mensa Brands, which operates on a house of brands model, currently boasts a portfolio of 25 brands spanning beauty and FMCG, fashion, home and garden, and content.