Digital divas: Can Japan's virtual YouTuber craze crack America?

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TOKYO: Fans waved glow sticks at an animated character on stage, having packed a sold-out Hollywood concert hall to see their virtual idol perform - showcasing the global ambitions of Japan's "VTuber" subculture.

South Korean VTuber companies "stand a good chance of growing exponentially" in the important US market because American audiences prefer polished performers, Tanigo said.

Pink-haired musician and livestreamer Mori Calliope looks just like a character from an anime, brought to life on stage through a hologram-like illusion.

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Article Details

Category: EconomyBusiness

Markets: SingaporeCanadaIndonesiaJapanSouth KoreaTaiwan

Topics: Mori Fans 2025 Vtubers Hololive Hollywood Virtual Japan Concert Vtuber Calliope

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2025-04-11 @ 14:26:33 (5 days ago)

News Timezone: GMT +8:00

News Source URL: channelnewsasia.com

Language: English

Article Length: 996 words

Reading Time: 6 minutes read

Sentences: 44 lines

Sentence Length: 23 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Channel News Asia

News ID: 27784039

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