Digital Competition Bill may impact user experience on online platforms

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Digital Competition Bill may impact user experience on online platforms - Business Standard

Quick Summary:

As a result, it is also assumed that this unbundling may have potential implications for the convenience and smooth user experience that Paytm users currently enjoy,” said the paper.

This requirement, the study argues, will impact the seamless experience of consumers, and may enhance the effort and time of users while using a digital service.

Unbundling of services may also result in the loss of personalised, cross-service recommendations that users previously enjoyed, as a result of which, there is a possibility of decreased user engagement and reduced usage of the online platforms, said the study.