Depop and Selfridges are stitching AI analytics into second-hand fashion

Quick Summary:

The fashion retailers have enlisted British startup Kelp Technologies to analyse market trends and prices of second-hand apparel.

Proprietary algorithms will then suggest prices, recommend products, and refine search results.

Kelp — aka Truss — will apply AI to automatically assess items of clothing.

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Article Details

Author / Journalist: Thomas Macaulay

Category: Technology

Markets: Netherlands

Topics: Investors and funding Government and policy Insider Startups and technology Deep tech

Source Website Secure: Yes (HTTPS)

News Sentiment: Positive

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-08-07 @ 10:01:46 (14 hours ago)

News Timezone: GMT +1:00

News Source URL: thenextweb.com

Language: English

Article Length: 523 words

Reading Time: 3 minutes read

Sentences: 31 lines

Sentence Length: 17 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © The Next Web

News ID: 21969421

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About The Next Web

Main Topics: Technology

Official Website: thenextweb.com

Update Frequency: 3 posts per day

Year Established: 2006

Headquarters: Netherlands

News Last Updated: 8 hours ago

Coverage Areas: Netherlands

Ownership: Independent Company

Publication Timezone: GMT +1:00

Content Availability: Worldwide

News Language: English

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Website Security: Secure (HTTPS)

Publisher ID: #13

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