BEAMSTART Logo

Dell Apes iPhone 'Pro', 'Pro Max' Naming Strategy for New PC Lineup

MacRumors LogoMacRumors2d ago

Dell Apes iPhone 'Pro', 'Pro Max' Naming Strategy for New PC Lineup - MacRumors

Quick Summary:

The computer manufacturer is retiring its long-standing product names like XPS and Inspiron in favor of three straightforward tiers: Dell, Dell Pro, and Dell Pro Max – a clear copy of Apple's iPhone naming convention, which has used "Pro" and "Pro Max" to distinguish its higher-end models since the iPhone 11 was introduced in 2019.

Dell on Monday announced an overhaul of its PC branding strategy with a simplified naming scheme that bears a striking resemblance to Apple's iPhone nomenclature.

Kevin Terwilliger, a vice president of Dell's PC business, explained that the rebrand aims to simplify product recognition for customers, similar to Apple's approach of anchoring products to a single brand name.


More Pictures

Dell Apes iPhone 'Pro', 'Pro Max' Naming Strategy for New PC Lineup - MacRumors (Picture 1)Dell Apes iPhone 'Pro', 'Pro Max' Naming Strategy for New PC Lineup - MacRumors (Picture 2)Dell Apes iPhone 'Pro', 'Pro Max' Naming Strategy for New PC Lineup - MacRumors (Picture 3)Dell Apes iPhone 'Pro', 'Pro Max' Naming Strategy for New PC Lineup - MacRumors (Picture 4)Dell Apes iPhone 'Pro', 'Pro Max' Naming Strategy for New PC Lineup - MacRumors (Picture 5)

or

Article Details

Author / Journalist: Tim Hardwick

Category: Technology

Markets:

Topics:

Source Website Secure: Yes (HTTPS)

News Sentiment: Negative

Fact Checked: Legitimate

Article Type: News Report

Published On: 2025-01-07 @ 02:36:53 (2 days ago)

News Timezone: GMT +8:00

News Source URL: macrumors.com

Language: English

Article Length: 1171 words

Reading Time: 7 minutes read

Sentences: 59 lines

Sentence Length: 20 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © MacRumors

News ID: 24958299

View Article Analysis

About MacRumors

MacRumors Logo

Main Topics: Technology

Official Website: macrumors.com

Update Frequency: 7 posts per day

Year Established: 2000

Headquarters: United States

News Last Updated: 18 hours ago

Coverage Areas: United States

Ownership: Independent Company

Publication Timezone: GMT +8:00

Content Availability: Worldwide

News Language: English

RSS Feed: Available (XML)

API Access: Available (JSON, REST)

Website Security: Secure (HTTPS)

Publisher ID: #119

Publisher Details

Frequently Asked Questions

How long will it take to read this news story?

The story "Dell Apes iPhone 'Pro', 'Pro Max' Naming Strategy for New PC Lineup" has 1171 words across 59 sentences, which will take approximately 5 - 10 minutes for the average person to read.

Which news outlet covered this story?

The story "Dell Apes iPhone 'Pro', 'Pro Max' Naming Strategy for New PC Lineup" was covered 2 days ago by MacRumors, a news publisher based in United States.

How trustworthy is 'MacRumors' news outlet?

MacRumors is a fully independent (privately-owned) news outlet established in 2000 that covers mostly technology news.

The outlet is headquartered in United States and publishes an average of 7 news stories per day.

It's most recent story was published 18 hours ago.

What do people currently think of this news story?

The sentiment for this story is currently Negative, indicating that people regard this as "bad news".

How do I report this news for inaccuracy?

You can report an inaccurate news publication to us via our contact page. Please also include the news #ID number and the URL to this story.
  • News ID: #24958299
  • URL: https://beamstart.com/news/dell-apes-iphone-pro-pro-17362468493720

BEAMSTART

BEAMSTART is a global entrepreneurship community, serving as a catalyst for innovation and collaboration. With a mission to empower entrepreneurs, we offer exclusive deals with savings totaling over $1,000,000, curated news, events, and a vast investor database. Through our portal, we aim to foster a supportive ecosystem where like-minded individuals can connect and create opportunities for growth and success.

© Copyright 2025 BEAMSTART. All Rights Reserved.