Delhi polls: Parties go tech-savvy, use AI for creative ads, sharp jibes

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Delhi polls: Parties go tech-savvy, use AI for creative ads, sharp jibes - Business Standard

Quick Summary:

From calling its supremo Arvind Kejriwal the "GOAT" (Greatest of All Time) to portraying him as "Delhi ka Beta" (Son of Delhi), the ruling Aam Aadmi Party (AAP) is creatively leveraging Artificial Intelligence (AI) in its campaigns.

In one instance, a scene from Amitabh Bachchan's movie "Baghban", which depicts parents enduring neglect from their children despite their sacrifices, was modified with AI to feature Kejriwal, emphasising that "Delhi ka Beta" will never abandon the people.

With Assembly elections in Delhi due in February, political parties are using Artificial Intelligence to churn out creative ads and visuals -- projecting their leaders as heroes and targeting rivals with sharp jibes.