Decoding the ‘Attention Economy’

Quick Summary:

PETALING JAYA: An explosion of channels and content has only resulted in a dearth of attention.

DentsuX Malaysia partner and head Moiz Bilwani said: “By taking a leap into the ‘Attention Measurement’ space, we managed to prioritise mental availability of consumers over on-screen availability.

A Dentsu chief marketing officer (CMO) survey from 2018 revealed that cost reduction, efficiency and reach are prioritised over strategic planning, when evaluating return on investment (ROI) on media investment.

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Article Details

Category: EconomyBusiness

Markets: MalaysiaAustraliaUnited States

Topics: Availability Channels Media Solution Attention Malaysia “attention Campaign Dentsu Advertising Economy

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-11-25 @ 00:00:00 (12 hours ago)

News Timezone: GMT +8:00

News Source URL: thestar.com.my

Language: English

Article Length: 750 words

Reading Time: 5 minutes read

Sentences: 20 lines

Sentence Length: 38 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © The Star

News ID: 23806627

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About The Star

Main Topics: EconomyBusiness

Official Website: thestar.com.my

Update Frequency: 10 posts per day

Year Established: 1971

Headquarters: Malaysia

News Last Updated: 56 minutes ago

Coverage Areas: Malaysia

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Publication Timezone: GMT +8:00

Content Availability: Local / Regional

News Language: English

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Publisher ID: #22

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