Decoding B2B buyer intent: The 3 questions every tech startup marketer needs to address

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Decoding B2B buyer intent: The 3 questions every tech startup marketer needs to address - e27

Quick Summary:

In my journey as a B2B branding expert, I’ve observed that marketers, especially those in startups, can often get swept up in a whirlwind of tactics and lose sight of the deeper motivations driving buyer decisions.

Yet, many marketers focus solely on the first question—why buyers seek a solution—missing out on insights that can strengthen messaging and positioning.

In addition to understanding why, what, and how, we must also pay attention to buyer signals—behavioural, emotional, or contextual cues that reveal a prospect’s readiness to engage.