David’s Bridal turns brides into influencers through its loyalty program

Quick Summary:

The wedding retailer brings in customer feedback to design a loyalty program that doesn’t just build relationships with brides, but guests, too.

David’s Bridal dug into its data and determined that the average bride invites 200 people to her wedding, half of whom are women, according to Cook.

While David’s Bridal found it important to create lower tiers in 2024, Cook expects Diamond to further build on its high-end tiers in the coming year due to the early success of Pearl.

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Article Details

Author / Journalist: Bryan Wassel

Category: EconomyBusiness

Markets: United States

Topics: Customer Loyalty Program Bride Feedback Diamond Bridal Wedding David’s Rewards Cook

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-11-12 @ 09:00:00 (1 weeks ago)

News Timezone: GMT +8:00

News Source URL: retaildive.com

Language: English

Article Length: 1128 words

Reading Time: 7 minutes read

Sentences: 48 lines

Sentence Length: 24 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Retail Dive

News ID: 23555372

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