Customers want rewards and exclusive perks from loyalty programs, survey finds

Quick Summary:

Shoppers want the ability to earn rewards points towards discounts, bonuses or exclusive merchandise, according to a Snappy survey.

That’s in line with other research; more than 3 in 5 consumers seek simple cash-back loyalty programs, according to a Deloitte survey from January.

Nine in 10 customers say they are interested in programs that allow them to choose the gift, and the same ratio would like to receive them on their birthdays.

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Article Details

Author / Journalist: Kristen Doerer

Category: Business

Markets: United States

Topics: Gift Exclusive Customers Discounts Rewards Merchandise Loyalty Program Want Programs Members

Source Website Secure: Yes (HTTPS)

News Sentiment: Negative

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-07-09 @ 10:26:00 (1 weeks ago)

News Timezone: GMT +8:00

News Source URL: retaildive.com

Language: English

Article Length: 368 words

Reading Time: 3 minutes read

Sentences: 18 lines

Sentence Length: 21 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Retail Dive

News ID: 21561526

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About Retail Dive

Main Topics: Business

Official Website: retaildive.com

Year Established: 2012

Headquarters: United States

News Last Updated: 2 days ago

Coverage Areas: United States

Ownership: Independent Company

Publication Timezone: GMT +8:00

Content Availability: Worldwide

News Language: English

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Website Security: Secure (HTTPS)

Publisher ID: #97

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