ON a busy day in late August, Zhang Wanchen, 34, a white-collar worker in Guangzhou, Guangdong province, placed an order online using her smartphone, to buy a gift box of Japanese cookies, dried cranberries from the United States, a carton of New Zealand milk, Norwegian salmon and French red wine, all of which would be delivered to her home in the next few days.
Noting that Chinese consumers are more rational now and carefully review their needs, with an emphasis on quality and product value, Mo said what e-commerce platforms should do is to improve supply chains and optimize business and operational models in accordance with shoppers' buying habits and preferences.
Chen Lei, chairman and co-CEO of PDD Holdings, said the company hopes to leverage the supply chain capacities it has accumulated over the past years to create a new channel that enables consumers from different countries and regions to directly purchase products from factories, providing more flexible and personalized supply chains and more cost-effective shopping experiences.
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