Crorepati brands and quick commerce to propel ElasticRun’s growth in FY25

Quick Summary:

ElasticRun has halved its losses for FY24 with an improvement in gross margins.

It pivoted to focus on the distribution of regional brands to move towards profitability, even as its GMV declined annually.

Quick commerce platforms offer visibility to a broad customer base, which helps smaller brands establish a presence among new audiences, boosting brand awareness,” Naveen Malpani, Partner at Grant Thornton Bharat told YourStory.

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Article Details

Author / Journalist: Payal Ganguly

Category: StartupsEconomyBusiness

Markets: India

Topics: Quick Deshmukh Company Commerce Logistics Regional Distribution Brands Business Fy24 Elasticrun

Source Website Secure: Yes (HTTPS)

News Sentiment: Negative

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-10-28 @ 00:30:00 (18 hours ago)

News Timezone: GMT +8:00

News Source URL: yourstory.com

Language: English

Article Length: 1029 words

Reading Time: 6 minutes read

Sentences: 45 lines

Sentence Length: 23 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © YourStory

News ID: 23275549

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About YourStory

Main Topics: StartupsEconomyBusiness

Official Website: yourstory.com

Update Frequency: 8 posts per day

Year Established: 2008

Headquarters: India

News Last Updated: 8 hours ago

Coverage Areas: India

Ownership: Independent Company

Publication Timezone: GMT +8:00

Content Availability: Worldwide

News Language: English

RSS Feed: Available (XML)

API Access: Available (JSON, REST)

Website Security: Secure (HTTPS)

Publisher ID: #44

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