Crackdown on pesky telemarketers: TRAI asks telcos to curb misuse of msg headers, content templates

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Crackdown on pesky telemarketers: TRAI asks telcos to curb misuse of msg headers, content templates - YourStory

Quick Summary:

The telecom regulator has now "issued directions for enforcement of measures to curb the misuse of messaging services and protect consumers from fraudulent practices.

Content templates registered under the wrong category will be blacklisted, and repeated offences will lead to a one-month suspension of the sender's services, it asserted.

Further, delivery-telemarketers must identify and report entities responsible for such misuse within two business days, failing which they will face similar consequences, as per TRAI.