Consumer tech is bouncing back, and consumer founders like Brynn Putnam are bouncing back with it

Quick Summary:

When Brynn Putnam sold her last company, Mirror, to Lululemon for $500 million at the start of the pandemic, it looked to this editor like she’d sold the smart fitness company too soon.  Instead, the timing proved brilliant.

Look, I have young kids and I have the same challenges that all my friends have and everyone has: we’re all hopelessly addicted to these devices, and at a high level, we’re interested in alternatives to that addiction and new formats of entertainment or opportunities to get people off of screens or out in the world.

Meanwhile, after a year as a general manager at Lululemon, Putnam had new operating insights, a big win under her belt, and a fresh idea that she has since turned into a new company that will launch publicly in 2025.

---

More Pictures

---

Read Quick SummarySave Time

or

Article Details

Author / Journalist: Connie Loizos

Category: Technology

Markets: United States

Topics: Lerer Hippeau Hardware Gaming Brynn Putnam AI Startups Mirror Venture capital Venture

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-11-17 @ 01:14:09 (11 hours ago)

News Timezone: GMT -5:00

News Source URL: techcrunch.com

Language: English

Article Length: 1874 words

Reading Time: 11 minutes read

Sentences: 79 lines

Sentence Length: 24 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © TechCrunch

News ID: 23622289

View Article Analysis

About TechCrunch

Main Topics: Technology

Official Website: techcrunch.com

Update Frequency: 11 posts per day

Year Established: 2005

Headquarters: United States

News Last Updated: 14 hours ago

Coverage Areas: United States

Ownership: Independent Company

Publication Timezone: GMT -5:00

Content Availability: Worldwide

News Language: English

RSS Feed: Available (XML)

API Access: Available (JSON, REST)

Website Security: Secure (HTTPS)

Publisher ID: #20

Publisher Details

Frequently Asked Questions