Consumer goods brands rush to grab eyeballs as pilgrims come for Mahakumbh

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Consumer goods brands rush to grab eyeballs as pilgrims come for Mahakumbh - Business Standard

Quick Summary:

From putting products on display at stalls to setting up resting camps for pilgrims, consumer goods companies have been scrambling to showcase brands at Mahakumbh as devotees throng in record numbers to take a holy dip at Sangam -- the confluence of rivers Ganga, Yamuna and the mystical Saraswati.

Top brands, including Dettol, Dabur, Pepsico, Coca-Cola, and corporate houses such as ITC and Reliance have set up camp ashrams, lined up their products, and are distributing samples and refreshments.

The unmissable signage boards make one thing clear: the companies are expecting to make their presence felt in the coming days.