Concocting a plan: Starbucks hires chief growth officer in China to reignite sales

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Concocting a plan: Starbucks hires chief growth officer in China to reignite sales - SCMP

Quick Summary:

Tony Yang will focus on attracting young coffee drinkers via tie-ups with entertainment franchises and pop culture icons.

Key rival Luckin Coffee surpassed the Seattle-based company in annual China sales for the first time last year, and Starbucks is exploring options for its mainland operations, including the possibility of selling a stake in the unit, Bloomberg has reported.

His role will also focus on coffee product innovation and improving customer experience.