Community Management Metrics That Actually Help [Expert Interviews]

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That makes Conversion Rate and Event Participation easy shoe-ins.But what about the rest? “It is super important to have those early conversations with key stakeholders on what is important data for them,” says Max Pete.“What are their goals and what are they looking for in terms of success metrics?

Any good community management tool should be able to pull the number of active members and how it changes over time.

In any kind of digital management, you’re more likely to run into the problem of too much data rather than not enough.“Page views, unique visits, and new members can often be distracting without telling the full picture,” warns Max Pete, community engagement program manager at Square.“For example, say you‘re getting a ton of new members per month, but there’s even more members leaving the community.

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Category: MarketingBusiness

Markets: United States

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Published On: 2024-07-12 @ 11:00:00 (6 days ago)

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