Commentary: Tupperware has filed for bankruptcy - is multi-level marketing in trouble?

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Commentary: Tupperware has filed for bankruptcy - is multi-level marketing in trouble? - Channel News Asia

Quick Summary:

Tupperware, like many other MLM businesses, was not suited to the digital changes we’ve seen in the last decade, says this marketing lecturer.

The warranty program to replace lids free of charge - for a product whose lids are easily lost or broken - was one of the most consumer-friendly marketing programs I’ve ever heard of.

In 2022, after decades of direct selling, Tupperware made a radical change and put its products on shelves in Target in the US.