Commentary: Income-Allianz saga shows a lack of understanding of public sentiment and how to communicate major changes

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Commentary: Income-Allianz saga shows a lack of understanding of public sentiment and how to communicate major changes - Channel News Asia

Quick Summary:

The public outcry over the sale of Income Insurance to Allianz isn’t just about the art of communication, which can be remedied.

More serious is a lack of understanding of the ground and what people are concerned about, says former veteran newspaper editor Han Fook Kwang.

Similarly, Income benefited from its labour movement connections and many of its customers today, including 1.7 million Singaporeans, would have started their accounts from those humble beginnings.