Commentary: Apple’s iPhone 16 launch shows AI is shaking up the tech giant’s core market

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Commentary: Apple’s iPhone 16 launch shows AI is shaking up the tech giant’s core market - Channel News Asia

Quick Summary:

With fierce competition from Samsung, Google, Xiaomi and other players in the smartphone market, there is now a rush to incorporate AI into iPhones and other Apple devices, says this Keele Business School lecturer.

At the launch in June of that year, a grinning Steve Jobs proudly held up that early device to the obvious delight of Apple fans.

One of the examples given during Apple’s Monday launch event was the ability to take a photo of a restaurant and instantly pull up opening hours, a menu and ratings, without having to manually input that information into a search engine.